Care for your privacy prevents companies earn millions of dollars

According to a new report by the Ponemon Institute titled “Economic Impact of Privacy on Online Behavioral Advertising,” the increasing number of advertisers are declining the use of online behavioral advertising (OBA) model which is caused mostly by the concerns over consumers’ privacy. While 70% o the companies in the report agree that behaviorally targeted advertising has significantly increased marketing and sales performance, still most of them have limited their online ad budgets over privacy concerns.Read more